World Trade Theme
Are there American companies that can turn around the trade deficit with the help of new thinking in advertising campaigns?
Trump's tariffs. It may seem like a jumble of tariff rates and new deadlines, but one can still clearly see how Trump is now dividing the world's countries into two camps: those with which the USA has a trade surplus – they get a 10 percent tariff. And those with which there is a deficit – they get at least 15 percent. Much more, if Trump wants to send a political signal. See the report on SVT News.
Jeans advertisement. American actress Sydney Sweeney's participation in American Eagle's new jeans advertisement evokes strong emotions. Especially the slogan 'Sydney Sweeney has great jeans.'The commercial, which was launched last week, became a huge success for the American clothing company, which saw its stock rise by 10 percent in just one day. Watch the feature on SVT News.