Could it be social media that's creating alternatives to traditional destinations like Paris and Venice?
Pig contest in France attracts large crowds. The annual pig festival La Pourcailhade is a popular tourist destination and makes the population of the small town Trie-sur-Baïse quadruple. Watch the segment on TV4 News.

Italy: Small town became rich from trash. The small town of Peccioli is thriving economically thanks to garbage. In Peccioli, they take care of trash that nobody wants and do it in an environmentally friendly way. This has made the municipality very wealthy, with all the surplus going to the residents.
Some of the revenue goes to various art projects. Artworks that attract 50,000 tourists a year to Peccioli, which brings in even more income. Watch the segment on SVT Rapport.